Jeffery Williams grew up in Atlanta's Jonesboro South projects and turned his warped, elastic voice into one of the most widely imitated instruments in 2010s rap, treating ad-libs, mumbles, and off-key melody as tools as important as any bar. His early mixtapes and the Rich Gang collaboration "Lifestyle" established a singsong, genre-blurring style that reshaped Atlanta trap and directly influenced a generation of younger rappers, including Playboi Carti.

the sound in question

2014

StonerYoung Thug