Tito Double P
photo: lexiboomboom · cc by-sa 4.0 ↗Jesús Roberto Laija García, born in Tepic in 1997 and raised in Culiacán, first made his name as a songwriter for his cousin Peso Pluma, penning corridos that helped launch Peso's career before stepping out as a performer himself with the viral 2023 single 'Dembow Bélico.' His music fuses Sinaloa-style corridos with urban textures like dembow and trap, a sound consolidated on his 2024 debut album 'Incómodo,' which reached the upper reaches of the US Billboard 200. He became one of the most visible figures in the corridos tumbados wave that carried regional Mexican music to global streaming charts in the mid-2020s.
Peso Pluma is Tito's cousin, who invited him to Culiacán and gave him his start; Tito wrote several of Peso's early breakthrough corridos, and the two developed the modern corridos tumbados sound side by side before trading lead and feature credits on each other's records. Peso's reverb-heavy vocal stacking and tuba-driven, hushed-menace delivery is the immediate template Tito's own tracks build on.
listen forPlay Peso Pluma's 'El Belicón' — a song Tito co-wrote — and then 'La People II,' where the two trade verses: same brassy, tuba-anchored corrido groove and close-mic'd, understated vocal, the shared house style they built together.
Tito has said the corridos he grew up on came through singers like Chalino Sánchez, and it registers in his plainspoken, storytelling-first vocal approach and his ease moving between hard corridos and tender romantic ones — the same range that made Chalino the touchstone 'Rey del Corrido' for Sinaloa singers who followed.
listen forCue Chalino's 'Nieves de Enero' before Tito's 'Rosones' — both are gentle corridos carried by an unpolished, conversational voice that prizes narrative over vocal gymnastics, riding acoustic strings rather than showy production.
Tito works squarely within the corridos tumbados template Natanael Cano pioneered — traditional acoustic corridos stripped down and updated with hip-hop cadence, slang, and attitude. Cano is also a documented collaborator of Tito's; the shared lineage is the genre framework Tito's urban-tinged tracks operate inside rather than a single borrowed lick.
listen forPut on Cano's 'Amor Tumbado' and then Tito's 'Dembow Bélico': both keep the acoustic twelve-string requinto and tuba backbone of a corrido while pulling the phrasing toward hip-hop swagger — Tito then drops a dembow rhythm underneath, pushing the fusion a step past where Cano left it.